The Branding Logic Behind Google’s Creation of Alphabet Kevin Lane Keller August 14, 2015 – Harvard Business Review!

The Google brand is one of the most valuable brands in the world. In 2014, Interbrand placed a valuation of the brand at $107.43 billion, only trailing the Apple brand in value. A reasonable person might ask, if the Google brand is so well-known, why muddy the waters by introducing a new parent brand, Alphabet? … Continue reading The Branding Logic Behind Google’s Creation of Alphabet Kevin Lane Keller August 14, 2015 – Harvard Business Review!

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You’re Already More Persuasive than You Think – By Vanessa K. Bohns – Harvard Business Review.

It’s amazing the opportunities we miss because we doubt our own powers of persuasion. Our bosses make shortsighted decisions, but we don’t suggest an alternative, figuring they wouldn’t listen anyway. Or we have an idea that would require a group effort, but we don’t try to sell our peers on it, figuring it would be … Continue reading You’re Already More Persuasive than You Think – By Vanessa K. Bohns – Harvard Business Review.